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Analysis: Clubhouse marketing 101

16 February 2021 The hype around invite-only audio app Clubhouse is only growing. Ever since Tesla founder Elon Musk hosted an audio-chat on Clubhouse with Robinhood CEO Vald Tenev on the platform, the platform exploded with two million downloads on the App Store and about 10k downloads on the Google Play Store as of January 2021, market intelligence company Sensor Tower said. Founded by Alpha Exploration Co. which is led by CEO Paul Davison, in Asia, the app has  become popular among industry players in Asia, including AirAsia Group CEO Tony Fernandes, Fave founder Joel Neoh, Grab group VP of marketing Cheryl Goh, CEO of Sinovation Ventures and AI expert Kai-Fu Lee, and co-founder of myBurgerLab Renyi Chin who have scheduled and participated in chats. Influencers including Malaysian Jenn Chia and Singaporean Wendy Cheng, who is also known as Xiaxue, have also joined the app. At the same time, Tribal Worldwide Singapore recently jumped on the Clubhouse hype by gett

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