Burger King MY invests RM30m to open 25 outlets, shifts focus to digital Details 25 February 2021
Burger King Malaysia s franchisee Cosmo Restaurants is investing RM30 million to open 25 new outlets by year-end, adding on to the 120 restaurants it currently manages. The plan to grow its restaurant base by 20% comes a month after Burger King underwent a rebrand in January after more than 20 years, featuring a minimalist logo that was inspired by the retro one used from 1969 to 1999. The blue curve used since 1999 is also now gone.
The new restaurants in Malaysia will bear the new visual identity. It will also be rolling out the new brand logo, packaging, crew uniforms and restaurant signage and décor to other current outlets. Burger King s rebranding features colours which are rich and bold, inspired by the iconic Burger King flame grilling process and fresh ingredients. It also created a new brand font named Flame , inspired by the
KUALA LUMPUR (Feb 25): Burger King, which is undertaking its first complete rebrand in over 20 years, aims to grow its restaurant base in Malaysia by a further 20% or 25 restaurants by end of this year.
Local franchisee Cosmo Restaurants Sdn Bhd (Burger King Malaysia) said the new restaurants would bear a new visual identity and the set-up cost would amount up to RM30 million.
The brand is rolling out a new brand logo, packaging, crew uniforms and restaurant signage and décor.
Its chief executive officer Ng Lee Tieng said the new restaurant design also allowed for better management of physical distancing procedures and close contact management as it includes drive-in, QR code ordering system and web applications.