In these days of high volatility in the restaurant game, it is good to see the Kalogeros name attached to a restaurant venture in downtown Johnson City. Burg’r & Barrel
i obviously didn t maintain interest to find out the b was even for burgers. i still thought it was for breakfast. okay, and then there was this one that somehow passed me by. the whopper detour. it asked people to drive to mcdonald s to get a coupon for a burg r burger king whopper? you were supposed to you could get a 1 cent whopper but only if you drove to mcdonald s, a rival restaurant and used the burger king app to download this coupon while you were at the mcdonald s the cmo told me it broke every rule as marketing, they med it as impossibly difficult to get a 1 cent it wasn t even a free whopper, it was a 1 cent whopper and they considered it their most successful campaign maybe ever and it made their mobile app go from 686 in the app store to number one because you had to download the app. so they consider it in the long