Al MacCuish of The Sunshine Company looks at luxury brands as part of The Drum’s Metaverse Deep Dive, noting how these early movers into metaverse marketing have created some of the most visible and celebrated virtual brand extensions to date by reinventing scarcity on digital platforms.
The nonfungible token (NFT) market, which first sent the art industry into a frenzy, is expected to take a deep plunge into the fashion and entertainment world, amid fast-growing interest in making new money using the blockchain technology.