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shoulders to try to catch phone calls and keep up with everything. yep. it is so hard. and then i feel horrible when we miss we actually miss something, you know? right. so. and you guys care about those orders and oh, i do. i care about our customers. everyone that comes in. and they are celebrating something and they re choosing us. the s.w.a.t. team has now set up two short-term plans for a rapid sales boost. that set the stage for our next adviser, lisa donahue, founder of watershed communications. lisa s a national branding expert who brought some long-term advice for extending the brand. so, i know you re looking at a partnership with licks ice cream. right. and so maybe thinking about bunt cakes, three-layer chocolate cakes, really doing a whole a la mode concept to bring people into the shop. cake and ice cream. cake and ice cream. yeah. with a short-term plan in place and a long-term growth plan to think about, it s time to get ready for the