In late October, Crocs, the Colorado-based brand known for its lightweight and bulbous clogs, reported its quarterly earnings. It was a stark contrast to other fashion brands hobbled by the ongoing pandemic think J. Crew and Brooks Brothers, two gentlemen’s clothiers from another era that both filed for bankruptcy protection this year.
This time, Crocs had a reason to celebrate: Revenue was $361.7 million, an increase of 15.7% over the last year, blowing past Wall Street predictions. And the brand was riding high on a string of well-publicized collaborations with well-known food brands and musicians including Justin Bieber and Bad Bunny.