Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
Bud Light sales plunged in early April amid a conservative backlash after the brand sent a commemorative can to transgender TikTok influencer Dylan Mulvaney.
The world s largest brewer and parent company of Bud Light said its revenue US revenue dropped 13.5 percent last quarter, largely due to a dip in Bud Light sales.
Anheuser-Busch Inbev said this morning that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing f