with reality. right? you could pretend to be that tall, dark handsome architect if that s what somebody else was looking for. you were really roping somebody else in, an unexpecting individual into an affair. so ashley madison became that steam valve and a very successful one. the second thing is no tag line is going to convince anyone to have an affair. these are not anomalous people. these are your friends and neighbors. this is sitting presidents have had affairs. the director of the cia, your favorite athletes that you adore, entertainers. this is really everybody. the majority of people tend to struggle with monogamy. so we as a society, why are we so bad at being monogamous? mark, we talked about this parents, right? parents should hold their kids responsible, or should parents be held responsible for their kids bullying online, right? you said social media has reached the wild, wild west phase. in all of the cases you re talking about, is it ever really fully possible, and es