it s something we will all be watching. reporter: it s billed at the ultimate experience for those looking for a thrill. you have the instant few moments of just sheer terror. reporter: this is the running of the bulls, not through the streets of pamplona spain, but in a horse park just outside of atlanta. it s the second bull run in the u.s. this year, organized by a group called the great bull run. at least seven more are planned through 2014, and they re sparking controversy. around 7,000 people signed a waiver and paid a fee up to $75 for the first two events to come face to face with the possibility of injury or worse. i could be at home laying in the bed, angry, bitter. i had a brush with death this morning. that s fun. reporter: these bulls aren t like the ones in spain. these are rodeo bulls. their horns are also not sharpened. but that doesn t mean you can t
through 2014, and they re sparking controversy. around 7,000 people signed a waiver and paid a fee up to $75 to come face-to-face with the possibility of injury or worse. i could be at home laying in the bed angry and bitter, i had a brush with death this morning, that s fun. reporter: these bulls aren t like the ones in spain. these are rodeo bulls. their horns are also not sharpened. but that doesn t mean you can t get hurt. there s inherent darng. of course. of course. this is a dangerous event. reporter: the event co-founder says one person was seriously hurt at this event, a broken pelvis, but the bulls have not been harmed. these bulls are like athletes in their own rights. we do not want to injury them in any way whatsoever. reporter: so you re not prodding them, you re not