On 19 November 2020 the Bulgarian Commission for Protection of
Competition (
CPC ) fined Olineza
Premium OOD (
Olineza ), one of the
biggest Bulgarian food producers, BGN 1,479,040 (approx.
EUR 700,000) or 4 % of its 2019 turnover. The fine was
imposed for the misleading use of the word homemade stated on the label of a mayonnaise product,
and comes after almost three years of administrative and court
proceedings.
Background / 2018 Decision and its repeal
The case was initiated before the CPC in 2017 upon request of
Olineza s competitors and concerns the alleged misleading use
of the homemade statement on the label of a mayonnaise
produced by Olineza.
Under Bulgarian competition rules, misleading advertising is a