Companies caught in the chaos of rapid digital transformation look to chief data officers for clarity
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The past year has forced every company to have a digital footprint in the market, which means someone needs to oversee these digital processes and ensure they are implemented efficiently and securely. But who?
“Quite frankly, the chief information officer already has a day job. Your chief marketing officer already has a day job. So trying to look at how to be really innovative in these areas creates a gap,” said Laureen Knudsen (pictured), chief transformation officer of Broadcom Inc., founding member of the BizOps Coalition, and co-author of “Modern Business Management: Creating a Built-to-Change Organization.”