Bugatti was born in Milan, Italy in 1881 and studied architecture and art in Milan. Recognizing that younger brother Rembrandt had superior artistic talent he transferred to mechanical design; it was not in Ettore’s nature to be second best at anything. Following employment with several motor vehicle manufacturers, Bugatti opened an automotive engineering consultancy. While working for Deutz in Cologne, Germany he constructed a light car of his own design in 1909. His reputation and this car brought sufficient backing to finance his own automobile manufacturing company. He established it in 1909 in a former dye works in the town of Molsheim, Alsace Region of north-eastern France.