Oatly’s Super Bowl Commercial Divides Social Media, Triggers Cow Milk Drinkers
Vegan milk brand Oatly released a Super Bowl LV commercial featuring a CEO Toni Petersson. In the 30-second spot, Petersson plays and sings a jingle about the brand while standing in a field. “It’s like milk, but made for humans,” he sings. “Wow, wow, no cow.” The commercial was divisive on Twitter with some calling it “weird,” even motivating some to go drink cow milk, while others called the jingle catchy.
Prepared for the hateration and holleration, Oatly released an “I totally hated that Oatly commercial” T-Shirt on its official website that “sold out” in about 5 minutes.