Consolidation Sweeps Across Auto Dealerships During Pandemic Minnetonka-based Morrie’s Auto Group is part of the national trend of big players growing larger.
The CEO of Morrie’s Auto Group wants to double the number of dealerships that Morrie’s owns in the Twin Cities expanding from 12 to 24.
“We have a lot of room for growth,” CEO Lance Iserman said in a
Twin Cities Business interview. “We could add another 12 stores, and I would be comfortable with that.”
Iserman is an active player in the auto-dealer consolidation trend that accelerated during the pandemic. In February, Morrie’s acquired six dealerships in four western Wisconsin towns, although the Brenengen family that sold to Morrie’s retains a minority stake.