reporter: it s like going to the deli. i ll help who s next. reporter: but instead of half a pound of ham, it s an eighth of an ounce of pot. each type described lovingly. it s a euphoric high. reporter: customers seemed euphoric even before smoking. yeah! reporter: though a few online hid from the cameras, all you have to do is show i.d. to prove you re over 21. then pay cash. 55 bucks or so with tax for an eighth of an ounce that makes five to seven joints. a really nice fruity juicy fruit. tastes very much like it smells. reporter: customers were doing a lot of smelling, sniffing the bouquets as if it were a fine wine or pungent cheese. really nice bud structure on there. reporter: appreciating bud structure rather than ordering a bud. weed has gone mainstream. the denver pot, i mean, the denver post, even reviews pot.