The CEO of Target Brian Cornell was asked about the backlash to woke capitalism last week, and his answer does not reflect the moves Target has made this week. He called woke campaigns “good business decisions,” that they’re “the right thing to do for society” and mentioned that it was helping drive.
Moms are watchdogs for our families. And when their young kids are involved, they’ll stop at nothing to protect them. Therefore, moms are at the forefront of the Target boycott due to the store's LGBT and pride month products…but the resistance MUST last and be sustainable in order to create lasting change throughout society.