The Brave New World of Advertising
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By Charu Sudan Kasturi and Eugene S. Robinson
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February6, 2021
Today is the day when the multibillion-dollar battle for consumers’ hearts, minds and disposable income hits its apex: Super Bowl Sunday. But this celebration of advertisements that cost $5.5 million for 30 seconds and will be dissected nearly as much as the game comes at a time when the industry is at a crossroads. More people are getting products and services they like served up to them in more sophisticated (and at times surreptitious) ways than ever before. That means the old models are crumbling. This Sunday Magazine dives into what’s next for the world of ads, what’s behind the pricey spots you’ll see between touchdowns and punts today and whether they work at all.