PepsiCo extends reach, usage of sparkling water brand bubly, SodaStream with new bubly drops PepsiCo is driving incremental growth for two of its hottest brands by bringing together flavored sparkling water bubly and at home water carbonation platform SodaStream to launch a line of bubly drops that will hit store shelves and ecommerce this month.
By allowing consumers to use six of bubly’s most popular flavors to make unsweetened flavored carbonated water at home with SodaStream machines, the partnership will create new usage occasions for each brand and open doors to households that previously were unavailable.
“I’m sure brands are coming together saying all this all the time, but I can’t think of a better marriage” than between bubly sparkling water and SodaStream, Bryan Welsh, general manager at SodaStream USA, told FoodNavigator-USA.