Hollywood multi-hyphenate Elizabeth Banks and entrepreneur Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose, speak about the origins of their relationship; incorporating a sense of adventure, breaking rules and relatable humor into Archer Roose’ marketing strategy; and why entering Target meant being about “to swing at a pitch they could hit.”
The collection is sugary sweet with scents like Strawberry Pound Cake with fresh strawberries, golden shortcake, and whipped cream and Bubbly Rosé with pink sparkling rosé, sweet blood orange, and a splash of cranberry juice.