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question, i have heard that from friends, including friends who are taking the example of plit toe and starting their own bubble cases. that s the thing, there s all these new startups, i could name a dozen that have launched in the past year or two that are trying to become the next politico. brian, my view is life like a sign wave up and above. the media business at the time we launched 15 years was was in one of those troughs. we did have a good idea and it worked. now the media business is at the top of that sign wave and things are really flush. my guess is that some of those will work, my guess is that a rather small number of them will work. there s going to be a shake out. as it happens in certain parts of the media, you know, this is limited, doesn t solve the problems of local journalism around the country but in certain places, washington, new york, maybe some extent the entertainment industry the media is all of a sudden flush, it s prospering again in a way it wasn t