BTL activations, offline activities will be big in 2021 but focus will stay on digital: Sunil Nayak of Reliance Jewels
Nayak, CEO at Reliance Jewels, foresees ATL marketing avenues slowly regaining momentum this year and digital media continuing to grab a great mindshare of customers and its TG
Sunil Nayak
Brands have already started increasing their budgets in the third quarter of this fiscal after cutting down on spends in the first two quarters due to the Covid pandemic. And 2021 will definitely see an increase in budgets compared to last year but brands will be cautious about the avenues they spend in, Sunil Nayak, CEO at Reliance Jewels, said in an interaction with BestMediaInfo.com.