Animal Ag Alliance College Aggies Online is an initiative of the Animal Agriculture Alliance that connects college students from across the country who are interested in promoting agriculture. In the individual division, participants receive training from industry experts and social media-savvy farmers to engage on social media about current and emerging issues facing farmers and ranchers and telling personal stories. The club division, which is typically focused on reaching campus peers in-person, was updated to include virtual engagement opportunities such as hosting virtual farm tours, food drives, and more.
“This year we had more than 275 individuals and 16 collegiate clubs enroll in the competition, representing 87 colleges and 39 states,” said Casey Kinler, Alliance director of membership and marketing. “Given the virtual nature of the pandemic, the competition was held almost solely online. Students posts reached 879,000 people on Facebook and Twitter throu