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Theoretical biologists test two modes of social reasoning and find surprising truths in simplicity

Theoretical biologists test two modes of social reasoning and find surprising truths in simplicity
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The Social Virus: How Our Behaviors Can Spread Faster Than a Pandemic

A model has been developed by researchers to analyze disease transmission, taking into account the influence of social dynamics, particularly the impact of social norms on masking and social distancing. Hypersocial species, including humans, are profoundly swayed by the behaviors and actions of t

Social conformity in pandemics: How our behav

Researchers led by the University of Pennsylvania’s Erol Akçay and former postdoc Bryce Morsky have developed a theoretical model for disease transmission that incorporates social dynamics and behavior that reduces spread via non-pharmaceutical interventions like wearing a mask. “We find that social norm-driven behavior has a larger effect than we initially suspected,” Akçay says.

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