In this week’s newsletter: From Crocs to M&S, the high street looks like a honky-tonk. But what do cowboys make of these mass-market designs – and would they wear them on the ranch?
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Jeri Clausing
With many travelers expected to remain close to home this year, the Dude Ranchers Association (DRA) has revamped its website to make it easy for travel advisors and consumers to find pandemic-era luxury in the great outdoors.
While the site does not have a travel advisor portal, the group s public relations representative, David Wiggins of Widness & Wiggins PR, said most if not all of the member ranches work with travel agents and pay commissions. A page on the site speaks directly to the trade. This new website from the association is an excellent resource for agents and travel counselors to find the right ranch for their clients and make bookings directly with the ranch, he said.