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, he didn t dash off to buy a van full of cleaning equipment and supplies.
He went to the web.
Using his digital-marketing and web-design skills, Suellentrop assembled an online profile for American Cleaning Enterprises (ACE) and added his business to Google Maps in Greenville, North Carolina.
Only after he had landed his first service contract did he invest in tangible equipment like a commercial-grade vacuum, cleaning chemicals, cloths, a mop, and a bucket.
A few years before the 24-year-old Suellentrop was born, Bill Gates famously said, If your business is not on the internet, then your business will be out of business.