In the Age of Black Lives Matter, The Pride Movement Reclaims Its Voice
May 19, 2021
After years in which annual LGBTQ Pride events have promoted a festive, celebratory atmosphere, it can be difficult to recall that the pride movement is rooted in street protests against police brutality. However, the past is always present. The energy of Black Lives Matter activism has sparked a renewal of the original LGBTQ protest spirit. That creates new challenges - and opportunities - for corporations seeking to establish an inclusive brand as a Pride Month supporter.
The convergence of LGBTQ rights and Black Lives Matter
The birth of the modern LGBTQ equality movement has been credited to Marsha P. Johnson and other Black transgender women who were instrumental in the pushback against police violence in the late 20th century, most famously during the 1969 police raid of the Stonewall bar in New York City.