New Research Sheds a Light on the Effectiveness of Bus Advertising
March 5, 2021
New research carried out by Exterion Media demonstrates the effectiveness of bus advertising in generating significant responses from consumers. Called “Thinking Outside the Bus”, the research is a collaboration between Exterion Media Ireland and Exterion Media Northern Ireland.
The research examined the link between the offline and online world to establish the continuing effectiveness of T-Sides, SuperSides and Sightlines (Lower Rears) on buses.
In October 2020, the companies ran a series of Rebus puzzles across Dublin Bus, Bus Éireann and Translink Bus. A mobile-enabled Thinking Outside the Bus website became the end destination of the campaign, measuring site traffic and profiling audience visitors.