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NEEDHAM, Mass. and AMSTERDAM, April 21, 2021 /PRNewswire/ Leading experiences marketplace Viator and global digital travel platform Booking.com, have today announced a new global partnership to bring thousands of Viator s high quality attractions, tours and activities to Booking.com.
Viator is a Tripadvisor company and leader in experiences with a marketplace of nearly 400,000 tours and activities around the world. The integration with Booking.com will begin with key destinations in North America and Europe, with additional locations and inventory to follow over the coming months. Experiences are the most memorable part of any trip, and we re delighted to bring more tour and activity options to Booking.com s travelers, particularly as travel returns, said Sarah Dines, vice president of business development at Viator. Bringing our experiences inventory to Booking.com s massive audience of travelers is an exciting integration for trave
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Tour and activities options from Viator will be available to book on Booking.com, thanks to a new agreement between the two companies. Thousands of Viator s attractions, tours and activities will be integrated into Booking.com, the first time the two have collaborated on experiences. The integration will start with destinations in North America and Europe, with more to come.
Viator is owned by Tripadvisor and offers nearly 400,000 bookable experiences. Booking.com is part of Booking Holdings, which was No. 2 on Travel Weekly s 2020 Power List. Experiences are the most memorable part of any trip, and we re delighted to bring more tour and activity options to Booking.com s travelers, particularly as travel returns, Sarah Dines, Viator s vice president of business development, said in a statement. And Bryan Batista, senior vice president of Booking.com s Trips division, said the collaboration would help Booking.com create a seamless, end-to-end experience for travelers.