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ticketing systems need addressing. i would say that the best way probably to approach this, i think it should change across the board and not just for taylor swift, is to actually give more companies extra tickets so they can compete with the company who is actually distributing tickets today. once you have 1000 companies competing to market it better, give a better user experience, for the user, you ll see that prices will go down. you ll see more options. you won t see these type of queues. and that s the way to move forward actually in this entire industry. and it s notjust major music events where getting a ticket can be tricky, some american football fans who d pre registered, waited in an online queue for hours were out of luck when nfl tickets for games in london this autumn went on sale recently. the good news is, even if people don t get them in the presale, the general sale is next week, but even then, when your multiple browsers

Taylor swiftTicketing systemsUser experienceEast londonMusic eventsAmerican footballPre registeredPre sale