Lueder, the Menswear Brand Addressing Mental Health Through Fashion
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Lueder x Browns FocusCourtesy of Lueder
Sitting in the intersection of formal and sportswear, Marie Lueder’s brand seeks to equip those facing challenging mental obstacles with metaphorical armour inspired by feudal-era knights
June 10, 2021
Who is it? Marie Lueder is the creative force behind Leuder, a London-based menswear brand inspired by medieval armour
Why do I want it? Tailored trousers and roll-neck shirts are made using durable fabrics to ensure maximum comfort
Where can I buy it?Browns and Effe
Who is it? It didn’t take long for designer Marie Lueder to craft a signature style. The accentuated knee panels, two-toned denim and repeated spiral motifs that characterise her garments were born out of her fascination with the anxieties of modern-day life.
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Rising London-based talent Saul Nash has unveiled a new capsule designed exclusively for Browns. The emerging designer has built on themes explored in his Spring/Summer 2021 “Flipside” collection, while a range of soft, pastel tones are introduced to the sportswear-influenced pieces.
“For me it’s always important that everything is an evolution of what came before, always working towards creating a new moment within the journey of the brand,” Nash tells HYPEBEAST. “Whilst this capsule is inspired by my SS21 collection, “Flipside” it also represents a turning point. The use of the pastels tones within the collection came from flipping the scenic colours from SS21 and subverting them into a dream-like space, morphing the concept into something that sits somewhere between reality and the unknown.”
“Emerging talent is at the heart and soul of everything we do at Browns and by reintroducing Browns Focus as a platform for collaboration, we aim to showcase not only the designers but also their communities. I’m immensely excited about this line up, each designer brings something completely unique to the table and are true stars both today and for tomorrow,” says Buying Director Ida Petersson. And while Browns has recently taken up mentorships with Graduate Fashion Week, the Designers’ Nest, and partnerships with the BFC, this new Focus series will see the retailer bring young designers even closer into its fold.
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