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But the vacation rental and timeshare company’s chief executive says the move is all about broadening the scope of its evolving business. “Our objective here is to create not nightly stays or whole [timeshare] ownership but [build on] that huge gap between where people want to travel with a name they trust,” said Wyndham Destinations CEO Michael Brown Wednesday in an interview with Skift hours after the deal was announced. “They trust Travel + Leisure, and we already have the mechanism in place.” The Wyndham Destinations leadership team worked in recent years to change the perception of the company’s timeshare roots, a sector historically seen as attracting older clientele who have a set time of year to visit one vacation home or condo. Wyndham Destinations, which spun out from Wyndham Hotels & Resorts in 2018, pursued projects in urban markets like Atlanta and Nashville as well as ways to appeal to younger clients.

Jacqueline giffordMeredith corpWyndham hotelsLeisure coWyndham destinationWyndham destinationsBrown wednesdayஜாக்குலின் கிஃபர்ட்மெரிடித் கார்ப்விஂடம் ஹோட்டல்ஓய்வு இணைவிஂடம் இலக்குவிஂடம் இலக்குகள்பழுப்பு புதன்கிழமை