Wine in a can is here, but stigma and tradition are major hurdles for the tinned beverage
SatSaturday 12
DecDecember 2020 at 9:56pm
The can format is designed to give consumers the opportunity to be less formal with wine.
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Up against perceptions of no glass, no class and drinking wine out of a tin , beverage market analysts nonetheless say canned wine is an emerging market.
Key points:
It is attracting younger consumers for its transportability, convenience, and sustainability
The US, UK, and Australia are the leading markets for wine in cans
The United States, United Kingdom and Australia are the three leading markets, says Daniel Mettyear, head of wine at IWSR, which conducts market research for clients including beverage companies.