In 2019 and 2020, Ford's Bronco-R ran in the tough Baja 1000. The lessons learned in this backcountry off-road race were well-learned as Ford Performance took them and applied them to a new generation of off-road racing Broncos. Those lessons were learned quite well as Ford took three podiums in this past weekend's King of the Hammers off-road race.
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At this year's Specialty Equipment Manufacturer's Assn. (SEMA), Ford has put together an aggressive display of the ways customization can make a vehicle more fun for an owner as well as making it the owner's special truck.