THIS IS HOLLAND Flies Audiences Across The Netherlands with Alcons Audio The Netherlands – Officially opened in February 2018, THIS IS HOLLAND was the first panoramic flight simulator in the Benelux countries, costing €18 million to develop and build. However, it quickly became obvious that the original audio system was not delivering the desired high quality, dynamic sound. An Alcons Audio pro-ribbon system was specified by Leisure Expert Group, transforming the experience as audiences are ‘flown’ at low level over many of the Netherlands’ best-known landmarks. The 24m / 78.7ft. tall cylindrical pavilion is based on the shape of an oil drum, reflecting its location at the former Shell petroleum company site at Overhoeksplein in Amsterdam. The experience combines imagery taken from a very low-flying helicopter, filmed with special permission from the Dutch authorities, taking visitors on a nine-minute virtual flight over Dutch landscapes, cities and heritage, including