West Michigan car dealership giving away gift cards to help restaurants impacted by pandemic
and last updated 2020-12-13 21:25:08-05
WAYLAND, Mich. â A West Michigan car dealership started a new initiative aimed at helping local restaurants.
Matt Koning, co-owner of Broadmoor Motors, calls it the â#PayItLocalâ movement.
âIâm not even sure who came up with the idea or how it came to fruition, but we just decided, âWhy not just buy some gift cards?ââ said Koning.
Over the past week, the dealership bought 50, $10 gift cards from 17 restaurants near the dealershipâs four locations in Wayland, Middleville, Caledonia, and Hastings. Broadmoor is giving the gift cards away for free to anyone who walks in; The dealership says no test drive is needed nor will employees try to sell people a car.