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very seriously. adidas speaking out saying they re fully committed to create a culture that promotes the highest of ethic. you ve got a note here. when it comes to percentages, 90% comes from broadcasting marketing, hospitality and licensing rights. they have to try to balance sensitivity. also the relationship they had and invested with fifa over the years. a lot of companies and sponsors taking this approach. especially now seth at the hand and where his future will stand. peeling back the onions, lair layers and layers. everybody is crying about this scan scandal. the daily beast reporting