TV stations use broadcast-to-web attribution software to show advertisers how much a TV commercial can boost web traffic, adding outcome data to a medium already known for broad reach and brand building.
GeoBroadcast Solutions announced a partnership with Quebec-based Octave Communications to provide GBS’s MaxxCasting solutions to Canadian broadcasters.
TV stations use broadcast-to-web attribution software to show advertisers how much a TV commercial can boost web traffic, adding outcome data to a medium already known for broad reach and brand building.
TV stations use broadcast-to-web attribution software to show advertisers how much a TV commercial can boost web traffic, adding outcome data to a medium already known for broad reach and brand building.