By Shannon Maughan | Feb 08, 2021
“Physical book fairs have been impacted more than any other segment of our business,” said Britten Follett, executive v-p for Follett School Solutions, describing some of the challenges faced by the company due to the pandemic-era school closures across the country. Among the strategies devised to work through that reality, Follett has made a number of enhancements to its traditional book fair procedures as well as to its virtual eFair options, including the ability to ship eFair purchases directly to students’ homes.
In spring 2020 when the pandemic first took hold and it became evident that schools were not going to be in session for some time, “physical book fairs started canceling at an alarming rate for the entire school year,” Follett said. When a school called to cancel a physical fair, the company’s sales team spoke to them about the advantages of holding eFairs instead. The eFair had always been billed as an