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Save our sheep farmers, buy British wool this winter Chloe Street We are facing a frosty, windswept first few weeks of January, and with little else to do each day than walk, now is an excellent time to invest in a warm woolly jumper. But rather than opt for the first sweater you see in the sales, might I suggest you consider purchasing one made from 100 per cent wool? Why? Because the pandemic has been catastrophic for wool farmers in Britain (and across the world), and they need all the support they can get right now.   When Covid hit, wool product manufacturing companies closed and department stores cancelled orders, which interrupted the supply chain causing a slump in demand for wool globally. Wool is a commodity and as a result, the price of fleeces dropped by 50 per cent.  

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