British supermarkets and pubs are set to enjoy a boost to trade this weekend as families and friends gather for breakfasts and barbecues to watch England's Lionesses play Spain in the Women's World Cup soccer final in Australia. The game on Sunday will be the first time since England's men beat West Germany in 1966 that a senior England team has reached a soccer World Cup final. On Friday, official data showed a bigger-than-expected fall in UK retail sales in July as heavy rain deterred shoppers already hard hit by high inflation and consecutive increases in interest rates.
In the face of the challenges facing the retail industry, British supermarkets are determined to stay ahead through the implementation of innovative strategies.