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Food & Beverage
The fast-food giant is upping its game against high-street coffee rivals
McDonald s is promoting the McCafé to U.K. consumers
Courtesy Leo Burnett
May 3, 2021
Coffee, the ultimate morning pick-me-up, is the world’s most popular drink, with around 2 billion cups downed per day, according to the British Coffee Association. And with that level of consumption pegging it as a highly competitive consumer sector, McDonald’s wants to raise the profile of its hot beverage brand and lure coffee drinkers to its low-priced McCafés as U.K. lockdown restrictions ease.
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According to the British Coffee Association, in the UK we drink 95 million cups of coffee per day. But where itâs sourced, how itâs produced and what to do with all the packaging and product afterwards is important for consumers to understand. With the BCA aiming for zero-waste packaging by 2025, here are some ethical coffee brands you can get on board with now. Plus, some good advice on how to use your coffee grounds afterwards.
Best Ethical Coffee Brands
1. Rave Coffee
As temperatures rise, growing coffee has become harder and higher altitudes (with lower temperatures) are being sought to grow beans effectively. Rave coffee is grown at altitudes of 2,000-2,100 metres, by the smallholders of Villamaria, Colombia, who are using new processing methods, designed to reduce the need for huge quantities of water and ensure their own economic survival. Through 1% for the Planet, Rave also one per cent of all sales to environmental causes, regardless of