“With less airline seat capacity and fewer hotel rooms available in 2021, high volume tourism will be very slow to return” and the BTA is “recalibrating 2021 marketing activity to leverage this luxury traveller trend’ as jetsetters “is a traveller segment Bermuda can win.”
These were some of the points made as the Bermuda Tourism Authority explained their 2021 outlook for tourism following after the past year’s unprecedented declines in tourism due to the worldwide pandemic.
Major Declines In 2020
“The crisis that beset our tourism industry was prolonged and decimating, and as predicted, the recovery is slow and gradual,” BTA Interim Glenn Jones said, adding that “our organisation is motivated to find green shoots within the industry and leverage those opportunities to accelerate the destination’s recovery in 2021.”