Britannia Industries hit a 52-week high of Rs 5268 on 6 July, but failed to hold on to the momentum. It closed at Rs 4535 on 18 August, which translates into a fall of about 14%. The steep selloff seen in the stock price was largely in line with the broader trend seen in the Nifty. Britannia Industries stock fell 10% in a month compared to the 2% fall seen in the Nifty50 index