Modelo & Brooklyn Nets Team Up For A New Shoe Collaboration
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Modelo, who is the official import beer of the Brooklyn Nets, has teamed up with them for a new special collaboration on some exclusive shoes. The pair decided to go with New York footwear artist
Dan Mache Gamache, who we recently highlighted as being the artist behind the new Brisk Iced Tea campaign, to help customize a limited number of low-top Nike sneakers as part of their celebration of the beer brand s partnership with the Nets. If you re not familiar with him, Mache is a footwear artist and designer who has been customizing shoes for nearly 20 years in New York. According to the team, Mache s Modelo Especial x Brooklyn Nets shoe design nods to key elements from each brand, such as using gold coloring to represent Modelo s signature gold foil, and incorporating New York subway lines fans may take on their commutes to watch the Nets at Barclays Center.