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Target Keeps Pandemic Momentum Going

Executive Editor Target invested an additional $1 billion in its workforce in 2020, including five recognition bonuses for front-line team members. It s clear that Target s multi-channel shopper strategy is working after the retailer reported a blockbuster holiday quarter of impressive sales and traffic growth.  For the fourth quarter ended Jan. 30,  same store sales increased 20.5%, consisting of 6.9% growth at physical stores and 118% digital growth. Average ticket grew 13.1%. The company said that 12 million more guests became multi-channel shoppers during Q4. Over time, multi-channel guests spend on average nearly four times more than a store-only guest and nearly 10 times more than a digital-only guest, Target said.

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