Calbee UK reports first results after Seabrook Crisps merger | Bradford Telegraph and Argus thetelegraphandargus.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thetelegraphandargus.co.uk Daily Mail and Mail on Sunday newspapers.
2nd March 2021
Seabrook Crisps has launched a national advertising campaign based on its new theme ‘Brilliant By The Bagful’.
The advert (see below) is said to convey the crisp brand’s light-hearted, fun and uplifting personality and is set to run on TV for four weeks in partnership with ITV, covering core flavours Sea Salt & Vinegar, Sea Salted, Cheese & Onion, Prawn Cocktail and Beefy. The campaign will also be supported with digital and social media advertising, along with in-store activity.
Brand owner Calbee UK revealed that Seabrook is continuing to grow at over 20% with it being the number one multipack in crinkle cut crisps on a volume basis.