THC-Infused Tonics Find Their Place in Cannabis Beverage Market in 2020
Cannabis-infused beverages may only represent a small portion of the overall legal market in the U.S. and Canada now, but there are several reasons to believe that may change, and quickly.
Several companies from cannabis giants like Canopy Growth and Acreage Holdings to historic, household brands like Pabst Blue Ribbon (PBR) have placed their bets on cannabis-infused beverages, announcing releases (or plans to) in Q4 2020.
In the case of PBR, which agreed to allow the independently operated Pabst Labs to use its brand for its new THC-based drink, the company and many others are fueling a growing niche within the cannabis beverage niche–THC-infused tonics.