Little Black Book, TBWA NZ’s Shane Bradnick and Southern Cross Pet Insurance’s Bridgette Muir on the ‘Paws Off!’ campaign, animal safety, and the future of the warning label
Southern Cross Pet Insurance and the New Zealand Veterinary Association are rallying brands and marketers to protect cats and dogs from human foods that can make them ill and, in doing so, change the face of pet food safety forever.
Calling Global CMOs: Protect Pets with Paws Off Initiative lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Southern Cross launches a new symbol to warn if food is safe for pets or not stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.