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As we approach the one-year anniversary of travel shutting down after the coronavirus was declared a pandemic, travelers are looking forward to getting back to doing what they love. But, where to first? As it stands, some international travel destinations still have their borders closed, but there is strong optimism that things will soon return to some level of normalcy.
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Travel Advisor Tips for Using Social Media to its Full Potential
March 11, 2021
If used correctly, social media can be a powerful tool for travel agents. Photo: rawpixel/Shutterstock.com.
For some, the idea of building a social media presence can be intimidating and even daunting, from navigating various platforms to timing posts to maximize engagement. It’s not enough to post here and there, to be successful, businesses need a social media strategy that can help you learn more about your customer base, drive customers to your website, and expand your client base.
Fellow travel advisors who are social media savvy have shared their best practices for using social media to its full potential.