Hotel aims to goose demand with Netflix-inspired room
Bloomberg
The US hotel industry last year closed with a whopping 1 billion empty rooms for the year but the 21c Museum Hotel Lexington in Kentucky has an idea to keep at least one of its 88 accommodations off that list.
Taking inspiration from its hometown’s prominent role in the Netflix series
The Queen’s Gambit which has netted more than 62 million viewers the hotel in Lexington redesigned one of its rooms in honor of the show’s protagonist chess savant, Beth Harmon.
On the Harmon Room’s ceiling is a larger-than-life chess board with suspended kings and pawns, as imagined in the series; its walls are covered in a retro-inspired knight print by the acclaimed Kentucky-based studio Ferrick Mason. Scattered throughout are copies of
Hotels Aim to Goose Demand with Rooms That Look Like Netflix Sets The 21C hotel in Lexington, Ky. redesigned one of its rooms to mimic the ceiling chess board in The Queen’s Gambit. Bloomberg | Feb 01, 2021
(Bloomberg) The U.S. hotel industry closed 2020 with a whopping 1 billion empty rooms for the year but the 21C hotel in Lexington, Ky., has an idea to keep at least one of its 88 accommodations off that list.
Taking inspiration from its hometown’s prominent role in the Netflix series The Queen’s Gambit which has netted more than 62 million viewers the hotel redesigned one of its rooms in honor of the show’s protagonist chess savant, Beth Harmon.
Monday, 11 Jan 2021 05:13 PM MYT
BY ANNE GRACE SAVITHA
Harmon Room in 21c Museum Hotel Lexington inspired by the series prodigy Beth Harmon features chess set, chess wallpaper and the iconic upside down chess pieces. Picture courtesy via Facebook/VisitLEX
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PETALING JAYA, January 11 Fans of Netflix series The Queen’s Gambit can now spend the night in a hotel in Lexington in the United States inspired by the hit series.
Known as the ‘Harmon Room’, the room has the iconic upside down chess pieces on the ceiling where the main protagonist and chess genius Beth Harmon spends her nights visualising her chess thinking strategies by looking at the ceiling.